Campaign Tracking and Measurement

Google Analytics Is the Control Room From Campaign To Sales To Service

Our Advanced Google Analytics and Campaign Tracking will help you measure and control every part of your customer journey online.

If you haven’t moved beyond the basic Google Analytics your web developer set up, then your analytics data is probably next to useless.  If you’re not actively and regularly using analytics then you are most likely missing valuable business opportunities and wasting time and money on under-performing marketing.

If you think analytics isn’t important in your business then you’re like a retail storeowner running a shop blindfolded.  You have no idea who is passing your store without coming in, who just steps in the front door and leaves; what people look at in your store and who is and isn’t buying.

It doesn’t matter whether you’re an e-commerce or a service business, knowing how people are responding to your website is essential.

Video Tracking
Video Tracking
Is your video content actually being watched and for how long? Should you have more or less video on your site? Video tracking will help you answer these questions.
Filtering
Filtering
Remove internal staff visits from your analytics so you don’t distort your understanding of how your customers and prospects are using your website.
Spam Data
Spam Data
Filter out spam visits to your site because they make it look like you have many more visitors to your site than you really do.
Dashboard
Dashboard
Interpreting Google Analytics and knowing what all the data means from a business perspective can be a challenge for many business managers. We provide customised dashboards which relate the technical data to your business objectives.
Scroll Tracking
Scroll Tracking
If your website has content that visitors need to scroll to see then you need to know if they are actually seeing it at all. Scroll tracking helps you decide if your most important content is being seen.
E-Commerce Tracking
E-Commerce Tracking
By tracking each e-commerce transaction on your site you’ll be able to learn about who is and isn’t buying on your site. It will help you plan where to focus your valuable marketing funds for best effect.
Goal Tracking
Goal Tracking
Goal tracking involves deciding what are your primary goals you want to achieve with the website e.g. lead form submissions, file downloads. Once you decide on your goals then Advanced Google Analytics can measure those goals and provide data on who is and isn’t completing those goals.
Link Tracking
Link Tracking
What links are visitors following through and out of your site? In some cases you may have multiple links on a web page to the same destination. We can track which pathways your visitors take so you can optimise your site.
Google Ads Integration
Google Ads Integration
Linking your Google Ads advertising to Google analytics is essential to making sure you maximise the return on your advertising investment.
 Campaign Tracking
Campaign Tracking
If you are pushing people to your website using social media, email or online advertising, campaign tracking is essential to knowing how each individual piece of content is performing to generate profits for your business. It will help you to do more of what’s working and less of what’s not.
Webmaster Integration
Webmaster Integration
A high Google search ranking is a highly valued prize. By linking Google Webmaster to your analytics you will have a greater understanding of how your site is performing on Google search and where you need to take action to improve your ranking.

Support Packs

You want to run your own marketing, but you’re looking for some guidance or someone to fill any skill-gaps you might have on an as-needed basis.

Our support packages are convenient and cost-effective for small businesses. They are the perfect way to fill skill-gaps, get some one-on-one training, troubleshoot your campaigns or just get a little bit of advice here and there.

Support 24

4-hour package which consists of 24 10-minute credits which can be used for training, strategic advice or other technical/marketing tasks.

Support 60

10-hour package which consists of 60 10-minute credits which can be used for training, strategic advice or other technical/marketing tasks.

Custom

Need more time? We can create a custom package just for you!

Mark Anderson

format_quote Paul’s report represents the best value that I have commissioned from a consultant …ever. format_quote

Our Clients

These are just some of the businesses and non-profits that we are proud to have partnered with over the last few years.

Contact Info

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