Keyword and audience research
What your buyers actually type, and the negative keywords that stop you paying for the wrong clicks.
Google Ads management in Melbourne. Top of Google today.
We manage Google Ads for Melbourne businesses and non-profits, as a Google Partner agency. It is the only channel that can put you in front of buyers this afternoon, and the fastest way to waste money if the maths does not work.
So before we talk about creative or keywords, we work the numbers with you. Set your budget and what a customer is worth, and see whether it pays.
Does the maths work?
Worth doing
$500 $10,000
$100 $20,000
- Clicks
- 595
- Enquiries
- 36
- Customers
- 9
Revenue from ads
$18,000
Roughly 7.2x back on ad spend. That is the range where scaling up makes sense.
Illustrative, using a $4.20 average cost per click, a 6% enquiry rate and a 25% close rate. Your real numbers will differ, and finding them is the first thing we do.
What we manage
Google Ads management, end to end
Our Google Ads management services cover the whole account. We plan, build and run Search and Display campaigns, plus Shopping campaigns for ecommerce stores, and report on what each dollar returned.
Ad copy and extensions
Written to qualify as well as attract. Saying the price range out loud filters out the tyre-kickers.
Landing pages that match
Sending every ad to your homepage is the most common and most expensive mistake we fix.
Conversion tracking
Configured properly, often for the first time. Without it you are optimising toward clicks, not customers.
Remarketing
Multiple touches gets the sale. Stay top of mind with the people who already visited.
RemarketingOngoing optimisation
A Google Ads specialist moves budget to what converts. Monthly, with a one-page report you can actually read.
Straight answers
What a click costs, by industry
It depends on your industry, and the range is wide. Here is roughly where things sit.
$1–3
Trades & local services
Per click. Cheapest end, and often the best return.
$3–8
Health & professional
Per click. Competitive, but customer value is usually high.
$8–25
Finance & legal
Per click. Expensive, and unforgiving of a weak landing page.
$1,000
Realistic monthly floor
Below this there is rarely enough data to optimise on.
We will tell you when not to run ads
If your site does not convert, ads amplify the problem at a dollar a click. Sometimes the right answer is to fix the page first and spend nothing for a month. That conversation costs you nothing either.
How Much Do Google Ads Cost in Australia?
Real numbers by industry, what drives the price up, and the budget below which it is not worth starting. Read the articleWhat budget do we need to start?
Below about $1,000 a month in ad spend there is rarely enough data to optimise on, so that is the smallest budget we suggest starting with.
What do we get each month?
Conversion tracking configured properly, often for the first time — without it you are optimising toward clicks, not customers. Then budget moves to what converts, monthly, with a one-page report you can actually read.
Is Google Ads the same as AdWords, or PPC?
Google Ads is AdWords under a new name: Google renamed it in 2018. PPC (pay-per-click) is the wider term for any ads you pay for by the click, and Google Ads is the biggest PPC platform. So AdWords management, an AdWords manager or Google PPC management in Melbourne all describe this service.
Do you manage Google Shopping ads for ecommerce stores?
Yes. For online stores we run Shopping campaigns from your product feed alongside search, so budget follows the products that actually sell rather than the whole catalogue.
Should we manage Google Ads ourselves or hire an agency?
On a small budget, and with time to check the account every week, running it yourself can work. Most businesses bring in a Google Ads agency or consultant once the account needs more attention than they can give it. If you want to keep it in-house, our support packages keep us on call for the tricky bits.
How quickly will we see results?
Google Ads is the only channel that can put you in front of buyers this afternoon. The first few weeks go on finding your real cost per click, enquiry rate and close rate, and from there budget moves to whatever converts.
Will you tell us if ads are not worth it?
Yes. We will look at your market, your competitors and what you sell, then tell you honestly whether Google Ads is worth your money. That conversation costs you nothing either.
Paul went above and beyond what I expected when delivering on this task. They were a huge help and explained everything to me so I could get the most from my campaign.
Wayne Stafford Fusion Physical Therapy
Talk to a Google Ads specialist in Melbourne
We will look at your market, your competitors and what you sell, then tell you honestly what a click will cost and whether Google Ads is worth your money.