Newsletters that get read
Written, designed and sent on a schedule you can keep. Branded templates, not a wall of text.
Your whole campaign lives or dies in seven words.
You can write a brilliant email. If the subject line does not earn the click, nobody reads a word of it. Most businesses spend an afternoon on the body and thirty seconds on the line that decides everything.
Three real pairs. Pick the one you would open. We will tell you which won, and why.
Subject line test 1 of 3
Score 0/3
A Camberwell accountant emails 900 clients before end of financial year.
Pick one
Which of these two would you open in a busy inbox? Choose, and the real open rates appear.
Open rates are representative of Australian small-business sends. Yours depend on your list and how recently people heard from you.
Email marketing services
Get your message straight to your ideal customer
As an email marketing agency in Melbourne we build and run the whole thing: the list, the templates, the automation and the reporting. It is the one audience you own rather than rent from a platform.
Automated sequences
Welcome series, quote follow-ups, abandoned carts and renewal reminders that run without anyone remembering.
Segmentation
Different messages to customers, prospects and lapsed accounts. One message to everyone is why lists go stale.
List building
Sign-up forms on the site that people actually complete, and a reason to subscribe beyond "our newsletter".
Deliverability
SPF, DKIM and DMARC set up properly, so your campaigns land in the inbox instead of the spam folder.
Testing and reporting
Subject lines tested against each other, and a report that ties sends to enquiries rather than opens.
Why email still wins
The only audience you actually own
Social platforms decide who sees your posts and change the rules whenever they like. Your email list does not have an algorithm.
Nobody throttles it
Organic reach on a business page keeps falling. An email you send reaches the inbox you sent it to. If you leave a platform, the list comes with you.
It reaches people who already trust you
These are customers and enquirers, not strangers. Multiple touches gets the sale, and email is the cheapest touch you have.
It is measurable to the dollar
Sends, opens, clicks and what happened after the click. When the tracking is right, you can trace revenue back to a single campaign.
A small engaged list beats a big dead one
Four hundred people who opted in and hear from you monthly are worth more than four thousand scraped addresses. We would rather clean the list than grow it badly, and we will say so on the first call.
Paul was very professional and prompt. Great insightful analysis of our website performance, and actionable recommendations. Highly recommended.
Before you call
The questions we get asked most
If yours is not here, ask it on the call. We would rather answer it before you commit to anything.
How often should we send?
Monthly is enough for most businesses and easy to sustain. Quarterly is usually too infrequent to be remembered. Weekly only if you genuinely have something worth saying that often.
Our list is old. Can we still use it?
Carefully. Sending to a list that has not heard from you in two years will get you marked as spam and can damage your domain. We re-engage it in stages instead.
Which platform do you use?
Whichever suits the job and your budget. We set it up in your account so the list, the templates and the data stay yours if we part ways.
What about the Spam Act?
Australian rules require consent, clear identification and a working unsubscribe. We build all three in from the start, because the alternative is a fine.
Let us look at the list you already have
Most businesses are sitting on a few hundred contacts they have never emailed. Half an hour and we will tell you what it is worth and what to send first.