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Every business is leaking customers somewhere.

Most of the money in digital marketing is not won by spending more. It is won by finding the one stage where people are dropping out, and fixing that first.

As an SEO agency and digital marketing agency in Melbourne, we measure and control every part of your customer journey online. Tell us which of these sounds like you and we will show you where we would look.

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  1. Found you9,400
  2. Visited the site6,800
  3. Enquired41
  4. Became a customer12

Illustrative funnel. The red band marks the stage we would investigate first.

Which of these is you?

Which of these is you?

Where it leaks

Nobody is finding you

The funnel is starving at the top. Everything downstream looks fine because so few people arrive.

What we would pull first

  • Google Ads to buy visibility immediately while SEO builds
  • Technical SEO clean-up, then the pages that answer buying questions
  • Check you are appearing for what people actually search, not industry language

First 30 days

Ads live within the first fortnight, so there is traffic to measure against.

Where it leaks

They arrive and leave

You are paying to bring people to a page that is not asking them to do anything. This is the most common and the cheapest to fix.

What we would pull first

  • Fix the enquiry path before spending another dollar on traffic
  • Landing pages that match the ad, not the homepage for everything
  • Remarketing so the ones who left still come back

First 30 days

Tracking configured, then the single highest-value page change goes live.

Where it leaks

The wrong people are enquiring

Volume is not the problem. You are attracting an audience that was never going to buy, and your team is paying for it in time.

What we would pull first

  • Tighten targeting and negative keywords so you stop paying for tyre-kickers
  • Qualify on the form, not on the phone call
  • Say the price range out loud on the page

First 30 days

Audit of where the poor-fit enquiries come from, then cut that spend.

Where it leaks

You cannot see any of it

It may well be working. Without measurement, every conversation about budget is a matter of opinion and the good channels get cut with the bad.

What we would pull first

  • Analytics and conversion tracking set up properly, once
  • Attribution across search, social and email so credit lands correctly
  • One monthly page of numbers you can act on

First 30 days

Measurement in place, and a baseline you can hold us to.

SEO & Google Ads management Melbourne

Seven levers. We only pull the ones that move your number.

We are a Google Partner digital marketing agency in Melbourne with the expertise to provide a full virtual marketing department for your business. Or we can provide training and mentoring to businesses who wish to do their own DIY digital marketing and fill in any skill gaps where necessary.

Google Partner agency

Strategy

Create the right digital marketing plan for your business

SEO

A structured best-practice approach to improving your search ranking

Google Ads

Go to the top of Google immediately and be found by your ideal audience

Social Media

Connect, nurture and grow your online community

Email Marketing

Get your message straight to your ideal customer

Remarketing

Multiple touches gets the sale. Stay top of mind with your target market.

Measurement is the seventh, and the one people skip

Measure and control every part of your customer journey online. Without it, every conversation about spend is a matter of opinion.

What you get every month

Plain English

  • Where the enquiries came from Channel by channel, not one lump total
  • What each one cost you Cost per enquiry, tracked over time
  • Which pages did the work And which ones lose people
  • What we are changing next One page, agreed with you

Also called retargeting

Remarketing brings back the ones who already left

Most of the people who find you are not ready to buy the day they arrive. Remarketing keeps you in front of the ones who already visited until they are ready — on search, on display and in their social feeds. Multiple touches gets the sale.

We turn it on once there is traffic worth chasing, not before.

The list, built from behaviour

Who read which page, who started a form and stopped, who already bought. That list is made out of the tracking in the row above — without it there is nobody to bring back.

Back in the search results

When someone who already visited searches again, we bid harder for them than for a stranger. Same keyword, different value.

Google Ads Management

Display and social

Stay top of mind with the people who already visited, in the feeds and on the sites they were going to be on anyway.

Knowing when to stop

Customers come off the list the moment they buy, and how often anyone sees you is capped. Following someone around for six weeks after they paid you is how remarketing earned its reputation.

The first 90 days

You will know whether this is working before you have spent much

  1. Days 1–30

    Find the leak

    • Tracking configured properly, often for the first time
    • Audit of search, social and the site’s enquiry path
    • An agreed number we are trying to move

  2. Days 31–60

    Fix it, cheaply

    • The single highest-value change goes live first
    • Paid spend held flat while we improve the conversion
    • First monthly report, in plain English

  3. Days 61–90

    Then scale it

    • Spend moves to whatever the data says is working
    • Remarketing turned on once there is traffic worth chasing
    • A decision point: continue, change, or stop

How we engage

Two ways in, depending on what you already have

Both start with the same call. We will tell you which one you actually need.

Most common

Full virtual marketing department

You have no in-house marketing capability, or the person doing it has another job as well. We run the whole function.

  • Strategy, execution and reporting
  • One monthly meeting, one page of numbers
  • Scales up or down as the year goes
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DIY with support

Training, mentoring and skill gaps

You want to run your own digital marketing. We train your people, set the standards, and step in where the skills are not there yet.

  • Training and mentoring for your team
  • Support 48: eight hours in ten-minute credits
  • We do the technical set-up once, you run it
Support Packages

In their words

Clients who wanted the technical bits explained simply

  • Our social media presence has gone from 0 – 60 in record time! They’ve fuelled our online success, leaving us cruising confidently down the digital highway.

    Ivan Stancik Azzco Deluxe Garage

  • Paul was very professional and prompt. Great insightful analysis of our website performance, and actionable recommendations. Highly recommended.

    Miles Mainwaring Shelford Girls’ Grammar

Before you call

The four questions we get asked every time

If yours is not here, ask it on the call. We would rather answer it before you commit to anything.

How much should we be spending?

Less than you think, at the start. Until the tracking is right and the enquiry path works, extra spend buys extra waste. We would rather prove the mechanism on a small budget.

How long before we see something?

Google Ads can put you at the top of search immediately. SEO compounds over months. We usually run both so there is something happening now and something building.

Are we locked into a contract?

No. The 90-day plan has a decision point at the end of it on purpose. Accounts, data and access stay in your name throughout.

We are a non-profit. Is this affordable?

We service non-profits and businesses of all sizes, from sole-trader start-ups to major public companies. Tell us the budget and we will tell you honestly what it can achieve.

Read before you decide

We write the explanation we wish someone had given us

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Often paired with

Marketing brings people in. These are the things that stop you losing them again.

Half an hour, and you will know where your leak is

We love chatting to businesses about transforming and enhancing their digital spaces. No obligation, and you keep whatever we find.

Book a strategy call1300 140 056