Software Development
Custom software, web apps and integrations built around your business — and you own the code.
Software development
Melbourne · Built, measured, maintained
We build websites web apps AI automations digital marketing that earn their keep.
A Melbourne digital marketing agency and web design company with a unique combination of creativity, technical prowess and business savvy. Websites, custom software, AI automation and digital marketing for non-profits and businesses of all sizes, from sole-trader start-ups to major public companies.
Years in business
13
Businesses helped
400+
Sites we look after
140+
Google rating
5.0
Some of the businesses and non-profits we're proud to have partnered with
Kingspan
Chr Hansen
Carpet Institute of Australia
Massage and Myotherapy Australia
Pride Advice
Comprara
BM Tech
Edina Building Group
Sunrise2Sunrise
Medical Aesthetic
Yarra Medical
Paskal
Eastern Tyre Centre
Clinic 365
Hear and Clear Care
Life's Little Treasures Foundation
Plainland Dental
Campbelltown Catholic Club
Stanton Foods
Autostash
CFO on-Call
Dental on Beams
BM AutoCare
The Dental Standard
German Auto Werke
Azzco Deluxe Garage
Victorian Podiatry Group
Monjay Mezza
Mathew Ross Automotive
Web design, software, AI & marketing
Four disciplines,
one team.
Whatever your goal, we’ll discover the right solution for you. Strategy first, then the build, then the measurement that proves it worked.
Website Design
We design and develop technically strong, business-goal focused websites.
Web design MelbourneAI & Automation
Software that carries out the repetitive multi-step work your team does by hand today.
AI & automationDigital Marketing
SEO, Google Ads, social and email run as one system, so the budget follows what is actually working.
Digital marketing
About us
We’re a Digital Marketing Agency and Web Design Company based in Melbourne
We service non-profits and businesses of all sizes from sole trader start-ups to major public companies.
We have a unique combination of creativity, technical prowess and business savvy and we pride ourselves on working closely with our clients to achieve their business goals.
How we work
Strategy first. Then the build. Then the proof.
We work closely with you and your staff to develop and manage work that delivers on your business strategy and objectives.
01 · STRATEGY
Create the right plan
We start with your business goals, your market and your numbers, not with a list of tactics.
02 · BUILD
Design and develop
Technically strong, business-goal focused work on a staging site you can log into at any point.
03 · MEASURE
Prove it worked
Measure and control every part of your customer journey online, reported in language you can act on.
04 · MAINTAIN
Keep it healthy
Updates, security and performance monitoring, so what we built does not quietly decay.
AI visibility
Your next customer may ask an AI, not Google.
When someone asks ChatGPT or Google's AI Overview to recommend a supplier, it names a handful of businesses. Being one of them is a different job to ranking on page one, and almost nobody is measuring it yet.
We check what the major AI assistants say when they are asked about your category, and show you where you appear, where a competitor appears instead, and why.
Request your AI visibility report
Free summary report. No obligation, and you keep whatever we find.
AI visibility monitor
Checking
Someone asks
Who should I get to build my business website in Melbourne?
- ChatGPT Mentioned
- Google AI Overviews Mentioned
- Perplexity Not mentioned
- Claude Mentioned
Mentioned in
3of 4
Illustrative. Your report checks your real categories.
Digital marketing
A full virtual marketing department
We have the expertise to provide a full virtual marketing department for your business. Or we can provide training and mentoring to businesses who wish to do their own DIY digital marketing and fill in any skill gaps where necessary.
Google Partner agency
Strategy
Create the right digital marketing plan for your business
Google Ads
Go to the top of Google immediately and be found by your ideal audience
Social Media
Connect, nurture and grow your online community
Email Marketing
Get your message straight to your ideal customer
Remarketing
Multiple touches gets the sale. Stay top of mind with your target market.
Measurement
Measure and control every part of your customer journey online
SEO
The science and the art of ranking
Our SEO services provide a structured best-practice approach to improving your search ranking through advice, monitoring and optimising on-page factors, and conducting SEO outreach.
- Opportunity Analysis
- Technical Clean Up
- Content Optimisation
- Content Creation
- Link Building
- Measurement
AI agents & workflow automation
The work still gets done at 2am. Nobody is at the desk.
An AI agent is software that carries out a multi-step task for you, using AI to handle the reading, writing and judgement in the middle. Not a chatbot on your website.
We start with one process that is measurably costing you hours, automate it end to end, and show you what it gave back before suggesting the next one.
A quoting agent, running
Live
- Enquiry arrives Web form, email or a phone note
- Details extracted Scope, quantities, site, urgency
- Draft quote written Your pricing rules, your template
- A human approves Nothing reaches a customer unchecked
Answering the same questions
Enquiries triaged, acknowledged and answered from your own documentation, with anything unusual escalated to a person.
Moving data between systems
The copy-paste between your website, CRM, accounting and job management, done by software instead of a person.
First drafts of everything
Quotes, reports, product copy and follow-ups drafted in your tone of voice for someone to check and send.
Website design & development
Good-looking isn’t the brief. Working is.
Websites need to be developed within the context of the overall business strategy and objectives. It’s no good having a good-looking website if it’s not working for your bottom line.
We design and develop stunning, technically strong, business-goal focused websites — built on standards, tested on real devices, and fast from day one.
- Mobile-first builds
- Accessible markup
- Tracking from day one
- You can edit it yourself
Custom software development
Real applications, built for how your business actually runs
This is our engineering practice, not a website add-on. We build custom business applications — web and desktop, with proper data models, user roles, reporting and an API — for teams whose process has outgrown spreadsheets and off-the-shelf tools.
When the workaround is costing more than the fix, we build the thing properly: on your data, in your stack, documented and handed over.
Custom applications
COREQuoting software, job management, inventory, compliance and field service systems, designed around your workflow.
Data & reporting
One database instead of nine spreadsheets, with dashboards your managers trust.
APIs & integration
Your CRM, accounting, job management and website talking to each other properly.
Public front door
Member portals, booking engines and carts when the application needs one.
Managed hosting
Pick how much of it you want us holding
Premium Australian servers supplied and maintained by Digital Pacific and Panthur. Pricing scales to the size of your site.
Hosting Only
Pure web hosting for your WordPress website on premium Australian servers, scaled to fit the size of your site from very small to large.
Hosting + Security
WordPress core, themes and plugins release new versions frequently. We regularly check what needs updating, or do the updates for you.
Hosting + Security + Performance
Caching, image optimisation and a CDN, installed and managed, with ongoing measurement and reporting on site performance.
Support packs
Running it yourself, but not entirely alone
Convenient and cost-effective for small businesses, and the perfect way to fill skill-gaps.
Support 48
An 8-hour package of 48 ten-minute credits, used for training, strategic advice or other technical and marketing tasks.
Custom
Need more time? We can create a custom package just for you.
Enquire NowIn their words
Clients who wanted the technical bits explained simply
Paul was very professional and prompt. Great insightful analysis of our website performance, and actionable recommendations. Highly recommended.
Miles Mainwaring Shelford Girls' Grammar Our social media presence has gone from 0 – 60 in record time! They've fuelled our online success, leaving us cruising confidently down the digital highway.
Ivan Stancik Azzco Deluxe Garage
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