{"id":214,"date":"2015-04-22T07:02:02","date_gmt":"2015-04-22T07:02:02","guid":{"rendered":"https:\/\/webintelligenz.com?p=214"},"modified":"2023-06-23T17:59:19","modified_gmt":"2023-06-23T07:59:19","slug":"seo-tips-mobile-friendly-websites-rank-better","status":"publish","type":"post","link":"https:\/\/webintelligenz.com\/seo-tips-mobile-friendly-websites-rank-better\/","title":{"rendered":"SEO Tips: Mobile-Friendly Websites Rank Better In Mobile Search"},"content":{"rendered":"

Mobile is the new desktop. Well, sort of.<\/p>\n

More and more people are using their mobiles to view websites. Having a mobile-friendly website gives a better\u00a0user experience, which is important for converting prospects on your website.<\/p>\n

But perhaps more importantly, Google prefers mobile-friendly websites and will\u00a0rank\u00a0them\u00a0higher in mobile search results.\u00a0Here\u2019s what you need to know about Google’s mobile-friendly algorithm:<\/p>\n

The algorithm assesses on a page-by-page basis<\/h3>\n

The algorithm analyses mobile compatibility on a page-by-page basis, rather than a website-wide basis. If your site has some pages that are optimized for mobile and some that are not, Google will assess them separately and promote the pages that are optimized.<\/p>\n

There are over 200 different factors that determine ranking including: small font sizes, whether your buttons are too close together, readability of content and whether the browser adjusts the page dimensions to suit the device accessing the website.<\/p>\n

Your page is either mobile-friendly or not<\/h3>\n

The algorithm is an on-or-off algorithm, this means that it does not assess how mobile-friendly your pages are, you cannot be 50% or 70% mobile-friendly, you are either mobile-friendly or you are not.<\/p>\n

The algorithm operates in real-time<\/h3>\n

The algorithm runs in real-time, this means that as soon as your site becomes mobile-friendly, Google will pick up on the change, and you should start to benefit from the new algorithm fairly quickly.<\/p>\n

How do you know if your website is mobile-friendly?<\/h3>\n

You can assess whether your site is mobile friendly by using Google\u2019s mobile friendly test<\/a>. This test is not without its flaws, but is a useful gauge of a site\u2019s mobile performance.<\/p>\n

Also, the mobile usability reports<\/a> in Google Webmasters Tools will show you common usability issues with your mobile site.<\/p>\n

If 73% of Australians using their mobile phones to access the Internet wasn\u2019t incentive enough to go mobile-friendly, this algorithm makes\u00a0the change a necessity.<\/p>\n

So if your site is not mobile-friendly, you better get to work now, because your mobile traffic is at risk.<\/p>\n

Want more SEO Tips?<\/h2>\n

Check out our other articles about SEO:<\/p>\n