Find and be Found by Your Ideal Customer using a Search and Social Media Landscape Analysis
If you don’t know where to start with online marketing or you’ve been trying all sorts of things online without much success then the place to start is with a Search and Social Media Landscape Analysis.
Even if you’re having some success you might find that you’re succeeding in a small pond online when there are oceans of opportunities you’re missing. Our Search and Social Media Landscape analysis will give you oceans of opportunities.
Don’t be hit and miss with your online marketing. The Landscape Analysis will give you a well researched, focused and targeted basis for a great online marketing campaign.
What Your Search and Social Landscape Analysis Will Include
Your report will be over 35 pages packaged with information, data and online marketing strategies custom written by our consultants for your business. You’ll be able to turn all this into a great online marketing campaign to gain more ideal customers and grow your profit.
The analysis will bring together information from Google, Facebook, Twitter and Linkedin using more than a dozen analytic tools. As an example of what your report will include we show below data for a fictitious Melbourne vegan café called “Bean Cur’d”
Identify Your Ideal Customer Audience
We identify audience types and interest topics relevant to your ideal customers and your products and services.
Google Search Matrix
Find out the most frequently used Google search terms and the level of competition on those terms. You can then focus your SEO or Adwords campaigns on priority high volume low competition search terms relevant to your business.
Why Isn’t Your Website Performing?
Using your Google Analytics data and our website analytic tools we compare who is coming to your website, and how they get there, against the Search Matrix priority terms. We also interpret your Google Analytics data to examine how well your website is performing and indeed whether your analytics data in its current set-up is giving you the real story.
Find Audiences and Influencers on Social Media
Find your ideal customer audiences on Facebook, Twitter and Linkedin and who is influencing them. Each platform can help you in different ways.
Demographic and Interest Audience Targeting
Using our knowledge of Facebook’s powerful demographics we can identify and set-up specific targeted audiences. You will be able to immediately reach out to these audiences through Facebook.
Where is the Greatest Influence on Your Ideal Customers?
For each audience and topic group we will identify the most influential people and organisations on Twitter. Using the Web Intelligenz “Influencer Score” we identify the level of influencer potential in each audience group. You can then develop marketing content to focus on specific influencer audiences.
Who has the Greatest Influence on Your Ideal Customers?
Your report will include the top 10 individual influencers in each audience. This will enable you to prioritise the influencers to reach out to so they can pass on your story.
Build Professional Relationships
We identify your ideal customers and influencers on Linkedin so you can reach out and connect with them.
Join the Ideal Customer’s Community
We identify special interest group, forums and report on the size and level of activity of the forum. This will enable you to find active online communities to join to raise your profile amongst your ideal customer.
The Synergy of Search, Social and Analytics
In addition to all this great information we’ll give you some great advice about how to put all this together into a single dynamic online marketing strategy. The power of multiple social media platforms working together with Google search and digital analytics could revolutionise the way you do business.