A small conversion rate optimisation can have a big impact on profits. With A/B Testing you can statistically prove if a change to your website or campaign will be better or worse for conversions.
We’re often asked by clients when reviewing their website “will this change work better”. The answer is that any change is a best guess and the only way you’ll know is by letting your website visitors decide.
The upside of changing your website is that it might give you better results but the downside is that your results may be worse. If you are relying on a steady flow of income from your website there can be risks in making changes.
A/B testing allows you to test changes to your website by comparing the original and test page in real-time on your website. In its simplest form you direct half your site visitors to your original page and half to the test page. You then measure the difference and statistically prove which page option gives the best results – no guess work.