Social Media and SEO Analysis

Landscape Analysis

Find and be Found by Your Ideal Customer using a Search and Social Media Landscape Analysis

If you don’t know where to start with online marketing or you’ve been trying all sorts of things online without much success then the place to start is with a Search and Social Media Landscape Analysis.

Even if you’re having some success you might find that you’re succeeding in a small pond online when there are oceans of opportunities you’re missing. Our Search and Social Media Landscape analysis will give you oceans of opportunities.

Don’t be hit and miss with your online marketing. The Landscape Analysis will give you a well researched, focused and targeted basis for a great online marketing campaign.

What Your Search and Social Landscape Analysis Will Include

Your report will be over 35 pages packaged with information, data and online marketing strategies custom written by our consultants for your business. You’ll be able to turn all this into a great online marketing campaign to gain more ideal customers and grow your profit.

The analysis will bring together information from Google, Facebook, Twitter and Linkedin using more than a dozen analytic tools. As an example of what your report will include we show below data for a fictitious Melbourne vegan café called “Bean Cur’d”

Identify Your Ideal Customer Audience

We identify audience types and interest topics relevant to your ideal customers and your products and services.

Example Audience Bean Cur'd

Google Search Matrix

Find out the most frequently used Google search terms and the level of competition on those terms. You can then focus your SEO or Adwords campaigns on priority high volume low competition search terms relevant to your business.

 

 

search-matrix

Why Isn’t Your Website Performing?

Using your Google Analytics data and our website analytic tools we compare who is coming to your website, and how they get there, against the Search Matrix priority terms. We also interpret your Google Analytics data to examine how well your website is performing and indeed whether your analytics data in its current set-up is giving you the real story.

 

traffic-flow-2

Find Audiences and Influencers on Social Media

Find your ideal customer audiences on Facebook, Twitter and Linkedin and who is influencing them. Each platform can help you in different ways.

Audience Social Network

Demographic and Interest Audience Targeting

Using our knowledge of Facebook’s powerful demographics we can identify and set-up specific targeted audiences. You will be able to immediately reach out to these audiences through Facebook.

 

Facebook audiences

Where is the Greatest Influence on Your Ideal Customers?

For each audience and topic group we will identify the most influential people and organisations on Twitter. Using the Web Intelligenz “Influencer Score” we identify the level of influencer potential in each audience group. You can then develop marketing content to focus on specific influencer audiences.

 

twitter-influencer-audience-2

Who has the Greatest Influence on Your Ideal Customers?

Your report will include the top 10 individual influencers in each audience. This will enable you to prioritise the influencers to reach out to so they can pass on your story.

 

Twitter Top 10 Influencers

Build Professional Relationships

We identify your ideal customers and influencers on Linkedin so you can reach out and connect with them.

 

LinkedIn People

Join the Ideal Customer’s Community

We identify special interest group, forums and report on the size and level of activity of the forum. This will enable you to find active online communities to join to raise your profile amongst your ideal customer.

 

linkedin-groups-2

The Synergy of Search, Social and Analytics

In addition to all this great information we’ll give you some great advice about how to put all this together into a single dynamic online marketing strategy. The power of multiple social media platforms working together with Google search and digital analytics could revolutionise the way you do business.