Email Marketing

Email Marketing

Talk straight to your ideal customer

Email auto-response and email database communications are essential components of online marketing that we can set-up and manage for you.

Email marketing has become a core pillar of most business’s online marketing.  Techniques for capturing prospect emails are important to growing your customer base.

A big issue with email marketing is email over-load.  Many people receive far too many emails and somehow you need to get their attention.

The initial concern of many of clients is how frequently to email.  But our approach focuses more on relevance and value.  People are more likely to read your next email if your last one was relevant and valuable to them.

To achieve relevance you need to use segmentation and target you email content to be relevant to that segment.  So our approach (as always) is not just on the technical aspect of implementing the marketing system but also on the customer psychology and business issues.

Having said this, we do have strong technical experience in email marketing. We’ve set-up email marketing systems from deploying free online email services through to complex systems involving online email capture, auto-responders, CRM integration and automatic lead distribution to sales people.

 

Ask our consultants a question!